Selleration has welcomed a new executive to the team: Janice Roberts, who will head Marketing, with over 20 years of B2B Tech marketing and sales under her belt. She is already onboard and operating at full volume.
Janice brings deep Silicon Valley expertise to the New York-based start-up, with experience spanning many Valley leaders including HP, IBM, Agilent Technologies and NEC Corporation. She has also launched four start-ups, including early SaaS pioneer Bluetrain, Microvault and eKids. Like other Selleration senior management, her career originated in Sales with success in AT&T National Accounts before moving to the Marketing function. Roberts earned her MBA from Pepperdine’s Graziadio School of Business and bleeds green with her undergrad Marketing degree from Michigan State University.
Roberts specializes in helping enterprise customers solve thorny problems impacting Sales Success and revenues. Consultative selling, a capability taught and reinforced by Selleration’s flagship product UPtick Sales Readiness, is at the heart of her experience making her an ideal match for Selleration and their customers.